About Us
Adelaide is built on industry experience and a commitment to delivering innovative real estate products.
We focus on providing real estate products and services tailored to our clients driven by research.
Formed in August 2018, Adelaide Real Estate is a vertically-integrated commercial real estate firm specializing in all phases of development including deal sourcing, capital raising, ground-up development, and master planning.
Adelaide has a diverse team of industry experts with more than 50 years of combined experience with a mix of expertise that allows Adelaide to be a full-service company.
Due to the turmoil of Covid-19 and the rising interest rate environment, Adelaide has focused on fee development work for high net-worth family offices. These projects have included urban and suburban multifamily development, master planning, and for-sale luxury residential condos.
We are also able to use our extensive experience to provide consulting residential development services. We strive to deliver exceptional service and be highly responsive to our client's needs. Our team is able to find creative solutions that differentiate our products and our customer's developments, while driving the project forward.
William Elser
CEO
Mr. Elser formed Adelaide Real Estate in August 2018 when he identified a unique opportunity to fill a niche in the urban market by providing boutique multifamily projects that meet a broad spectrum of household incomes. He also wanted to use his expertise to provide advisory and residential development services.
Prior to this, Mr. Elser was a Managing Director and the head of urban multifamily development for the Southwest Region of Hines. He has been responsible or assisted on 11 projects totaling approximately 3,300 units and $1.2 billion in total capitalization. Mr. Elser was responsible for all phases of development from sourcing the site through disposition of the asset including the management of a 5 person development team.
Jason Parker
CIO
Jason is the Chief Investment Officer and Head of Capital Markets. Prior to joining Adelaide in 2024, he was a Co-Founder of Cobalt Equities, a Real Estate investment and advisory firm that also worked with a diversified portfolio of PropTech startups.
Before Cobalt, Jason served as Managing Director at Mission Capital, where he specialized in the origination and structuring of debt and equity investments nationwide. While at Mission, he generated more than $1 billion in opportunistic Real Estate transactions.
Jason received a B.S. from the Hotel School at Cornell and an M.S. in Real Estate Finance and Investment from NYU Schack.
The meaning behind Adelaide
Our company was named in remembrance of the founder’s first child, a daughter named Adelaide “Addy”, who passed away after a sudden pre-term birth. Our goal is to constantly honor her memory throughout our company in both a professional and personal capacity.