About Us
Adelaide is built on industry experience and a commitment to delivering innovative real estate products.
We focus on developing a niche boutique urban residential product that can be replicated which offers less risk in a more intimate residential experience.
We provide real estate resources and products that offer true customization, low fees, and real agility.
William Elser
Principal
Mr. Elser formed Adelaide Real Estate in August 2018 when he identified a unique opportunity to fill a niche in the urban market by providing boutique multifamily projects that meet a broad spectrum of household incomes. He also wanted to use his expertise to provide advisory and residential development services.
Prior to this, Mr. Elser was a Managing Director and the head of urban multifamily development for the Southwest Region of Hines. He has been responsible or assisted on 11 projects totaling approximately 3,300 units and $1.2 billion in total capitalization. Mr. Elser joined Hines in 2007 as a Project Accountant in the Southwest Region. Mr. Elser was responsible for all phases of development from sourcing the site thru disposition of the asset including the management of a 5 person development team.
The meaning behind Adelaide
Our company was named in remembrance of the founder’s first child, a daughter named Adelaide “Addy”, who passed away after a sudden pre-term birth. Our goal is to constantly honor her memory throughout our company in both a professional and personal capacity.